7 Best practices for content marketing

The web and mobile are transforming into what’s been referred to as ‘content-first’ communication platforms. This is not to say that people are abandoning conversation with businesses and brands, but in today’s world, conversations are more than just a means to an end. They’re a primary way to engage with customers, prospects, and partners.

Content marketing has undergone many changes in the past several years. While it used to be about producing and publishing compelling copy, content marketing has become more business-led, strategy-driven, and performance-focused.

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