Aahan Dave

Customers don't know who to rely on due to the market's numerous product selections and rising attention demand. It is incredibly difficult for brands to keep up with the online landscape because of their onerous restrictions on advertising. Additionally, customers are more likely to believe recommendations from family and friends than advertisements for certain brands. In light of this, influencer marketing i s set to become the most popular and promising kind of advertising. An individual who has the ability to persuade others and thus change their behaviour is known as an influencer. Depending on the size of their audiences, influencers can be divided into three main categories: Microinfluencers: Individuals with fewer than 10,000 followers. They are useful for connecting with specialised yet devoted audiences. Power midrange influencers: These people range in size from 10,000 to 250,000 fans. These people might not have the fame of being gigantic, but they do have a loyal a...

The web and mobile are transforming into what’s been referred to as ‘content-first’ communication platforms. This is not to say that people are abandoning conversation with businesses and brands, but in today’s world, conversations are more than just a means to an end. They’re a primary way to engage with customers, prospects, and partners. Content marketing has undergone many changes in the past several years. While it used to be about producing and publishing compelling copy, content marketing has become more business-led, strategy-driven, and performance-focused. Read More...